Instagram for construction contractors? Isn’t that the platform my teenager uses for what the kids call ‘selfies’?
Nope, not anymore. Instagram is quickly gaining on more widely known social media sites like Facebook, Twitter and LinkedIn, and many small businesses are starting to realize the platform’s potential for marketing their companies. If you’re a contractor not using this free resource to market your business, then here are some simple tips for getting started.
What is Instagram?
Instagram is a photo/video sharing platform, and similar to Facebook you can post a photo or video and include a caption. Followers can like and comment on the photo/video if they want, and commenters can tag other Instagram users in the comments.