It’s no secret the construction industry is highly competitive, and so it might seem safe to assume that all companies have a website to showcase their work. That would be a false assumption, especially regarding smaller companies that have operated for years without one.
If they’ve done well for themselves up until now, what’s the problem?
Security and predictability are illusions in this industry. Today, in order to remain competitive, a presence on the Internet is a must. No longer can even companies with solid reputations rely on word of mouth or print promotion.
Potential clients expect to be able to look up a company on the Internet to get background information as well as to find out what specific services a construction company provides. Companies are also sought out on the Internet so that prospective customers can review project portfolios. In this day and age, a construction company must have a website with a digital project portfolio.
Building and showcasing a project portfolio that’s easily accessible will help a company continue to grow, attract new customers and keep current ones, and feature completed projects. By providing a portfolio, customers can be pointed to the projects that best highlight a company’s qualifications.
What’s in a good contractor portfolio?
- Project type headings such as: education, healthcare, and transportation
- Descriptions of objectives, challenges, and achievements on certain projects
- Projects where schedules and budgets were met (or came in under)
- Client testimonials
- Any projects that have won awards
- High quality images of the job, before and after
How does a company go about creating this portfolio?
It depends on the company. A large company may have employees in house who are skilled in photography and writing content that will successfully sell the company’s services. Smaller companies may need to outsource certain services like web page design and professional quality photography. Only the best projects with the best jobsite photos should be included. Images should be balanced with well-written descriptions, which can also be outsourced to freelance writers. There’s no need to go overboard with web content—keep it simple yet effective.
Whether the company is a small family business that has been in business for years, or a billion dollar corporation, a polished website with a comprehensive project portfolio is essential for success.